MEET CUSTARD

Expressive Everyday Wear. Handcrafted in India.

Custard is a women's wear brand rooted in India and imagined for the world. We create thoughtfully designed dresses and co-ord sets that blend everyday ease with a touch of something special—tailored for the modern woman who moves between cultures, cities, and seasons.

Each Custard piece is a celebration of comfort, style, and storytelling—crafted with breathable fabrics, Indian techniques, and silhouettes that feel just right for wherever life takes you.

We design for the urban desi woman: globally exposed, culturally rooted, and deeply expressive. She doesn't believe in fast fashion or fleeting trends—she dresses with feeling, chooses with care, and wears her roots lightly but proudly.

At Custard, we believe:

  • Clothes are emotional. They carry memories, moods, and moments.
  • Fashion should feel like you. Comfortable, personal, and never overdone.
  • Everyday can be beautiful. Our pieces are designed to move with you—from work to weekend, from coffee dates to quiet corners of home.

Founded in 2023 by Neha Gupta, Custard is built on the belief that fashion can be both soulful and scalable. After 18 years in the corporate world, Neha followed her passion to create a brand that celebrates women not just for how they look—but for who they are, and the lives they lead.

THE CUSTARD CODE

Belonging without borders. Pride without pretension.

  • Handcrafted in India: Our garments are made with care by skilled artisans and ethical partners in Delhi and Jaipur. Every detail matters—from the stitch of a seam to the fall of a hem.
  • Consciously Designed: We don't chase trends. We design timeless, versatile pieces that last, flatter, and feel like you.
  • Rooted & Real: We bring Indian softness to modern silhouettes. Think everyday wear with a soul.
  • Personal, not mass-made: We're not here to dress the masses. We're here to dress the moment—yours.

JOIN THE CUSTARD STORY

This is not just fashion. It’s a feeling of wearing something that fits your body, suits your day, and speaks your story.
We're Custard. A bit of India, styled for the world.