Brand Story

OUR BRAND STORY

Custard is born from the vibrant streets of India, a country where fashion is a kaleidoscope of cultures and self-expression. We believe clothes are more than threads; they're a canvas for your story.

We started with a simple dream: to become a global brand that empowers everyone, everywhere. We're a passionate team crafting high-quality garments in India, with the world as our stage.

OUR VISION

Custard envisions a world where fashion is for everyone, not just a privileged few. We want to break down barriers and democratize fashion, making it accessible, inclusive, and practical for every woman.

OUR PROMISE

  • Self-expression: Every season is a new chapter in your story, and Custard provides the wardrobe to tell it. We offer a variety of trendy and timeless pieces to match your unique style.
  • Investment Dressing: We believe fashion should be an investment in yourself. Custard offers high-quality garments that are both stylish and well-crafted, allowing you to build a wardrobe you love without overspending.
  • Global appeal: Crafted with Indian finesse for a global audience, Custard brings the world's latest trends to you, along with timeless staples.
  • Practicality: Fashion shouldn't be a burden. Custard's clothing is designed for everyday life, blending style with comfort and functionality.
  • Inclusivity: At Custard, we celebrate women of all body types with our inclusive clothing collection,

We invite you to join the Custard movement (soon to be global!), where self-expression meets practicality, and high-quality fashion is accessible to all. Let your wardrobe be your canvas, and paint your story with Custard.

CUSTARD - EVERY SEASON, EVERY YOU

ABOUT US

Founded in 2023 in Hyderabad, Custard believes that clothes are more than just threads—they are a canvas for your unique story.

Our journey began with a simple dream: to become a global brand that empowers everyone, everywhere. With a passionate team dedicated to crafting high-quality garments in India, Custard sees the world as our stage.

Here's what sets us apart:

  • Crafted with Care: Our design process is meticulous, ensuring a perfect fit and timeless style that flatters every silhouette. From the initial sketch to the final stitch, each piece undergoes rigorous quality checks. We pay close attention to even the smallest details, from the quality of the buttons to the softness of the lining, because we know perfection lies in the details.
  • Ethically Made, Beautifully Delivered: We proudly partner with manufacturing facilities in Delhi and Jaipur, India, that prioritize ethical practices. We leverage technology to provide you with a seamless customer experience, offering end-to-end visibility from the moment you order to the moment your perfect outfit arrives at your doorstep.
  • Passion and Commitment: Custard wouldn't be here without the vision of our founder, Neha Gupta. Neha brings over 18 years of experience from the corporate world, and a deep passion for empowering women through fashion. Her dedication to quality and inclusivity is the driving force behind Custard's commitment to creating clothing that celebrates every woman.